Motor Mythbusters
For Motor Mythbusters, a MotorTrend spin on the iconic MythBusters franchise, I led the art direction and design to create a bold, high-energy aesthetic that matched the show's blend of science, experimentation, and automotive obsession. The creative approach took cues from the original series while creating a new look based in performance, motion, and a DIY spirit. From show graphics to promotional materials, the design captured the fun and curiosity at the heart of every myth tested.
360 Integrated Marketing Campaign with Pre-launch, Launch, and Binge artwork
CD: Chris Surette
Photography: Noah Schutz
Social & App activations
An interactive concept that hands the power to the fans—letting them decide which myth makes it on air. The activation lives across social, funneling them from social into the MotorTrend app.
Explosive MythBusting
I enjoyed pushing the boundaries with different concepts for this campaign. While this high-impact OOH takeover might not be the most practical roadside execution, it served as a playful way to dramatize the show’s chaotic, destructive energy.
Interactive Branding
Created a large-scale 3D logo stand-in, giving talent a tangible element to interact with while the logo was keyed in post.