JDM Legends, Sn1

I led the art direction and design for JDM Legends, a MotorTrend series celebrating the restoration of classic Japanese cars. Inspired by the golden era of JDM culture, the campaign embraced a bold, retro 1970s aesthetic—paying homage to the heritage of these iconic machines. From title treatments to promotional assets, the design created a distinctive look that resonated with both purists and new fans of the genre.

JDM Legends

Breaks new ground by going retro-auto-commercial for the freshman series on MotorTrend/Velocity.

The creative team wanted to celebrate the era of origins for the underground JDM movement (Japanese Domestic Motors) and the resulting campaign helped to drive interest across TV, Social and Direct to Consumer platforms.


BTS Shots

The Team

Creative director: Greg Stein
Art direction/ Design: Nancy Bell Vasquez
Producer: Tom Heijne

The Garden
Creative Director: JR Soldano
creative Director: Mike Ring

Photography: Noah Schutz and Jeremy Danger

Previous
Previous

Allblk's Social Society Branding

Next
Next

Motor Mythbusters